Shopping Cart
You have no items in your shopping cart.

shelley d was founded by Auckland based designer Shelley Dunn in 2011.  The idea evolved out of a passion for the technical side of fashion - wanting to create designer clothing and accessories simply by placing a pen against a blank sheet of pattern card and taking it from there to finished product.   Shelley studied fashion design at Massey University in Wellington and also papers in business studies and German Language at Victoria University.  Shelley is dedicated to creating a luxury brand in all aspects, from great products to great service.

All accessories and garments are made locally in Auckland, either in-house in Shelley's Auckland studio by Shelley herself or contract workers, or by local CMT companies selected for their reputable quality.  Leathers used are both imported and New Zealand leather.

Inspiration for the brand comes from patterns and shapes found in nature and art.  Also, inspiration will often come from a new material or technique learned.  Shelley gravitates predominantly towards natural fibres and fabrics and is increasingly choosing leather as a material for her accessories and jewellery ranges. 

Shelley's increasing pursuit for quality and difference has been key to being able to offer a premium New Zealand made fashion and accessories label that is certain to see growth over the coming years.

From April 2015 the business is being worked around our new baby. Made to order items may take additional time as work is scheduled in around the care of our baby. We thank you for your understanding.